Search Engine Optimisation
SEO websites and SEO consultancy by
RMD Digital
Getting your SEO right is the difference between success and failure
SEO (Search Engine Optimization) is the practice of optimizing websites and their content to rank higher and earn more organic traffic from search engines like Google. This includes a variety of techniques, from researching keywords and creating high-quality content, to improving website performance and structure.
RMD Digital provides SEO-based website design and development services. We help clients build websites optimized for search engines and also offer SEO consulting services to help improve your current website's visibility and ranking in search results.
Lets get your SEO right!
Your Search Engine Optimisation Strategy (Phase 1)
Scan & Discover
Crawling
The first step is to crawl the website using a web crawler tool that can scan the pages and collect information about the website structure, links, and content.
Keyword Analysis
This step involves analyzing the target keywords and determining how they are used in the website content and meta tags.
On-page optimization
This step checks the website's structure and content to ensure they are optimized for search engines. This includes checking things like title tags, meta descriptions, header tags, and keyword usage.
Technical SEO analysis
This step checks for technical issues that could impact the website's ranking, such as broken links, mobile responsiveness, page load speed, and more.
Competitor analysis
Analyzing the website's competition to see what they are doing to rank well in search engines and incorporating those best practices into your own SEO strategy.
The result of the SEO scan is a report that highlights areas of improvement for the website and provides recommendations for optimizing it for search engines.
Fix Broken Things or Start Fresh (Phase 2)
After an SEO website scan, the following issues may need to be fixed to improve the website's ranking on search engines:
Keyword Optimization
If the website's content is not optimized for target keywords, the scan report may suggest incorporating keywords into the content and meta tags in a natural and relevant way.
On-page Optimization
If the website structure and content are not optimized for search engines, the scan report may suggest making changes such as improving title tags, meta descriptions, header tags, and internal linking.
Technical SEO Issues
If the website has technical issues such as broken links, slow page load times, or poor mobile responsiveness, the scan report may suggest fixing these issues to improve the website's user experience and search engine ranking.
Content Quality
If the website's content is thin or lacks relevance, the scan report may suggest adding more valuable and relevant content to attract and engage visitors.
Backlink Analysis
If the website has low-quality or spammy backlinks, the scan report may suggest removing these links and acquiring high-quality backlinks to improve the website's authority and search engine ranking.
By fixing these issues and implementing the recommendations from the SEO scan, a website can improve its ranking on search engines and attract more organic traffic.
Create New Content & Cluster (Phase 3)
Optimise your site for Search Engines
Writing new website content is important for SEO because it keeps the website fresh, relevant, and engaging for visitors, and it gives search engines more pages to index and potentially rank. New content also gives the website an opportunity to target new keywords, attract new links, and establish the website as a source of valuable information in its industry or niche.
Topic clustering is a concept in SEO that involves organizing related content into a coherent structure around a specific topic or theme. This helps search engines understand the website's content and context, and it also helps visitors find relevant information on the website more easily.
A topic cluster typically consists of a cornerstone article that provides an overview of the topic, and several pillar articles that provide more in-depth information on subtopics related to the main topic. Each pillar article is then linked to the cornerstone article, which acts as a hub of information on the topic.
By organizing content into topic clusters, a website can improve its SEO by:
Boosting relevance and authority on specific topics
By providing comprehensive information on a specific topic, the website can establish itself as a valuable resource for visitors and search engines.
Improving navigation and user experience
Topic clustering makes it easier for visitors to find relevant information on the website, which can improve their experience and increase the likelihood that they will return to the website in the future.
Supporting internal linking:
By linking pillar articles to the cornerstone article, a website can improve its internal linking structure, which can boost the authority and visibility of the cornerstone article and the entire topic cluster.
Boosting relevance and authority on specific topics
By providing comprehensive information on a specific topic, the website can establish itself as a valuable resource for visitors and search engines.
In summary, topic clustering is a strategy for organizing related content into a coherent structure that improves the website's relevance, authority, and visibility on specific topics and provides a better experience for visitors.
Rank highly on Google
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